Jonathan Briggs, proffesors at Kingston university and one of the founders of school i go to, Hyper Island, was guest at hyper session at telefonplan, Stockholm for about 100 guests from the advertising business. And his lecture was called something like 'Everything you know about digital media is wrong'.
Ambitious and provocative title for an one hour of explaining how google is a world best search engine, a powerfull company and how advertizers should consider it's and social networkings influence on internet.
However, I got introduced one cool thing which i think it was called fusestats. Its a powerfull plugin that shows where visitors do their clicks in a very good way- it reminds me on the way health inspectors in american movies looks for germs, with infralight. This tool is unfortunately not free but i gues itäs worth massive if you run a big site and you want to know your visitors thoughts.
Anyway, Briggs is a very inspiring guy.
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